The 127th Canton Fair will be held online from June 15 to 24. At the online special news conference held on June 10th, Li Jinqi, deputy director and secretary general of the Canton Fair and director of the China Foreign Trade Center, said that as an important measure to go all out to stabilize foreign trade, this Canton Fair has achieved the innovation of physical exhibition migration online .

"Holding the Canton Fair online will not only help prevent and control the New Coronary Pneumonia epidemic, but also ensure the normal conduct of trade activities, promote exchanges and cooperation between exhibitors and buyers, and ease corporate difficulties."

01 Free for exhibitors and buyers

This Canton Fair will be completely free for exhibitors and buyers. Overseas buyers do not need to register in advance. They can log in at any time during the opening of the exhibition to register for the exhibition and negotiate purchases.

02Canton Fair launch time

At present, all application system development, testing and drills on the Canton Fair website are steadily advancing according to the schedule, and will be officially launched on June 15. June 15-24, for a period of 10 days.

03 Zone Planning

In this Canton Fair, 50 exhibition areas will be set up according to 16 categories of commodities. All exhibits will be displayed online during the same period from June 15 to 24, with a 10-day exhibition period. This Canton Fair has set up 50 virtual exhibition areas, providing all-weather online promotion, supply and procurement, online negotiation and other services and conveniences, allowing Chinese and foreign merchants to place orders and do business without leaving the house.

04How to exhibit

Online display, live streaming, and appointment negotiation: Exhibitors can upload products through pictures, videos and other formats, or choose their own display templates, upload VR virtual booths, and build exclusive display centers; buyers can search for products or companies by searching , Visit the enterprise virtual booth. In addition, the network system of the current Canton Fair will also provide live marketing services, and set up a 10×24 online live broadcast room for each enterprise.

05Additional financial service area

This session of the Canton Fair further enriched the service content, and added a financial service area to provide exhibitors with customized products and exclusive service programs; they worked closely with the customs department to launch new measures such as policy guidance and online consultation, which will be customized for exhibitors. Financial products, providing all-weather and full-process precision financial services including financing, cross-border settlement, export insurance and customs clearance, with higher credit lines, lower settlement rates, and more convenient financing channels, effectively helping Canton Fair exhibitors to take orders and guarantee Market, reduce costs.

06Innovative marketing promotion

The Canton Fair will also use Google and Facebook as the core of the "five search engines and eight social media" and other new media to carry out global marketing and promotion, and carry out a series of "cloud promotion" activities around the world.

07 Cooperation with countries along the “Belt and Road”

This Canton Fair continues to increase cooperation with countries along the “Belt and Road” initiative, and actively seeks to establish cooperative relations with industrial and commercial organizations in more countries along the Belt and Road, reflecting the positive role played by the Canton Fair in promoting international cooperation along the “Belt and Road” initiative.

As of now, the Foreign Trade Center has established partnerships with 130 business organizations in 73 countries and regions, including 53 business organizations in 34 countries along the “Belt and Road”. Among the 23 “cloud promotion” events held, 8 countries involved in the “Belt and Road” initiative, including Russia, Mongolia, and Indonesia, accounted for 36%.

This session of the Canton Fair continues to set up import exhibitions. The number of exhibitors from the “Belt and Road” and the number of exhibited products accounted for 72% and 83%, respectively. Products mainly involve electronics and home appliances, building materials and hardware, mechanical equipment, fabrics and home textiles, household items, food and beverages.

08 Guangdong Exhibitors

4268 companies from Guangdong participated in the exhibition, accounting for 21.7% of the country's total. As the host of the Canton Fair, how is the situation in Guangdong? Zheng Jianrong, director of the Guangdong Provincial Department of Commerce, said that there are currently 4268 enterprises participating in the province, with a total of 13,000 booths, accounting for 21.7% of the country.

09 Enterprises in poor areas do not set application thresholds

2020 is the year of a decisive battle against poverty, and this session of the Canton Fair pays more attention to helping enterprises in poor areas "go online" to develop markets.

"This session of the Canton Fair is fully open to applications from enterprises in poor areas, with no quantity restrictions and no threshold conditions, and encourage active declaration to expand the scope of beneficiary enterprises." Zhang Li, deputy director of the Department of Foreign Trade of the Ministry of Commerce, continued to exempt companies from poor areas from exhibiting Fees, companies uploading exhibit information, conducting online negotiations, conducting live marketing, and using various online services, do not need to pay fees.

10First set up "Customs Live Broadcasting Room"

In order to better serve foreign trade enterprises participating in this Canton Fair, the customs quickly formulated the policy "Combination Boxing", launched eight service measures, and fully supported the holding of a "Special Period, Special Significance, Special Initiatives, Special Wonders" Online Canton Fair.

It is reported that the “eight measures” include a number of new “first” initiatives by the customs. Guangzhou Customs and China Customs Publishing House jointly launched the “Canton Fair Customs Window” and “Customs Live Broadcasting Room” to fully interact with the Canton Fair interactive platform. Enterprises provide convenient customs clearance, tax collection management, entry and exit inspection and quarantine and other services.

11 Why should the Canton Fair be done under the epidemic

Since the beginning of this year, affected by the new coronary pneumonia epidemic, global trade has suffered severely. The World Trade Organization (WTO) predicts that global trade will shrink by 13% to 32% in 2020; while the global goods trade prosperity index in the second quarter of this year continues to fall to 87.6, the lowest value since the index was launched.

"China's decision to host the'Online Canton Fair' can be said to be both China's needs and the world's expectations." Zhuang Rui, deputy dean of the International Economics Institute of the University of International Business and Economics, believes that Chinese and foreign businessmen have strong needs and demands and continue to use the Canton Fair as an international Recognized as an important trading platform to do business, and the development of the digital economy also allows China to host the "Online Canton Fair".

12 Industry leading significance of Canton Fair

The first online attempt will definitely encounter various problems, but Bai Ming believes that with the continuous development of China's information technology, although many large-scale exhibitions are held offline, but also combined with many online links, online and offline have been integrated in together. Bai Ming believes that China is also facing the third Expo in the second half of the year. With the global epidemic situation still unclear, the Canton Fair online hosting will accumulate a large number of online and online + offline offline fairs such as the Expo Waiting for valuable experience in different forms of hosting.

13 Register for the exhibition

Qualification requirements of domestic buyers:

The business scope must conform to the 16 theme sections of the Canton Fair

Registration materials:

Personal ID (front and back)

Domestic mobile phone number verification

Business license (original)

Corporate identity card (front and back)

No.1 supply hall

Understand the latest global supply and purchase trends

Publish personalized purchasing needs

No.2 Intent Order & Smart Match

"Big Data" recommends the most suitable exhibits

"Label" function assists intelligent analysis

"Artificial intelligence" strengthens precise matching

No.3 watch live

25,000 exhibitors

1,800,000+ exhibited goods

No. 4 watch activity

opening ceremony

Sign online

new product release

Procurement special event

Guangzhou Customs Service

PDC Fashion Week Series Activities

No.5 instant communication

Initiate communication with global exhibitors at any time

No. 6 video conference

Cross-region, cross-time zone

Book a video conference and discuss in depth

Source: China Government Network, Sina