On September 15, the 2nd Central Plains Cultural Tourism Industry Expo ended successfully at the Luoyang Convention and Exhibition Center. In just 4 days, the Expo received a total of 53,000 tourists from both inside and outside the city. The total amount of on-site transactions reached 62 million yuan. Its rich exhibits and diversified display methods have provided a colorful feast for the citizens and guests at home and abroad. .

Based in Luoyang, look at the world. The international, professional and market-oriented expositions help the city to build a platform for the display, research and development, exchange and trading of cultural tourism products of the Central Plains, attracting domestic and foreign cultural and trade enterprises to participate in, exchange and cooperate, revealing the "poetry and distant" Luoyang heritage. In order to achieve more success in the Central Plains and promote the rise of the central region, it has made positive contributions.

Cultural travel event: high color and high popularity

"In the Mid-Autumn Festival, you can enjoy the regional customs of the Central Plains and the world at home, and understand the different cultures. This exhibition is well done!" On the morning of the 15th, the public Chen Zhe sighed after visiting the Expo.

Whether it is in front of the splendid and beautiful peony porcelain exhibition area, or in front of the smart and creative Erlitou Xiadu Site Museum Wenchuang product display area, or in front of the technology-savvy cultural products exhibition area, The people who visit, consult, and purchase are always in a constant stream

From September 12th to 15th, the 2nd Central Plains Cultural Tourism Industry Expo with the theme of “Wen Lu Henan, Caizhong Zhongyuan” was held in the city. More than 1,000 cultural tourism companies from home and abroad came to the exhibition. For the first time, the Expo adopts the “1+N” layout, which is held at the main venue Luoyang Convention and Exhibition Center and the Luoyang Museum and Luojing Ancient City. It displays the Central Plains, the Grand Canal of the Sui and Tang Dynasties, the Capital of the Museum, the Wisdom and the Travel, and the City of Sapphire. The non-legacy, “One Belt, One Road” international, Hong Kong, Macao and Taiwan and other aspects of the cultural and travel characteristics of the products, rich in content, boutique collection, so that the general public and the Luolu visitors share the cultural travel event.

Compared with the first Central Plains Cultural Tourism Industry Expo, this year's exhibition has higher specifications, which not only attracts well-known domestic and foreign cultural enterprises such as Tencent, Poly Wenchuang, Huaqiang Fante, Ctrip Group, Ali, Huawei, etc. It has promoted the participation of 18 travel companies in the province and Shaanxi, Shanxi and other places.

During the exhibition, Luoyang Haishen, Heluo Drum, Ergy Wrestling, Lingbao Shadow Play, Nanzhuang Puppet Show and other non-legacy performances were wonderful, and the experience of ceramic art production and Pingle Guo’s bones was popular.

Wonderful in Luoyang: "Poetry and Yuanfang"

The Grand Canal of the Sui and Tang Dynasties, the Capital of the Museum, and the “Helu Shuyuan” City Study... As the host of the Expo, the city has fully demonstrated the rich history and culture, and the three-dimensional presentation of the deep integration of the cultural tourism industry has polished the Luoyang Cultural Tourism. A fusion of gold signs.

At the Expo, Luoyang Sancai, Luoning Bamboo, Peony Tea, Yingtianmen Puzzle and other Luoyang Wenchuang products are dazzling. “I am very pleased to learn about the history and culture of Luoyang through this expo.” Ye Fei, a visitor to Xinyang, couldn’t help but “like it”.

In the Sui and Tang Dynasties Grand Canal Exhibition Area, the Luoyang Sui and Tang Dynasties Grand Canal propaganda film was broadcasted on a large LED display screen. On the light boxes on both sides of the exhibition hall, the history and culture of the Luoyang section of the Sui and Tang Grand Canal were hand-painted, Yingtianmen, Dingdingmen and Longmen Grottoes. The Luoyang elements such as Luoyang Peony and Baima Temple have been illuminated by ancient and modern times, attracting many audiences to stop.

“Look, this is the hat, short sleeve and mobile phone case that the masses have designed according to the Longmen Grottoes, Wu Zetian, Peony and other Luoyang elements.” In the Tencent exhibition area, the staff enthusiastically introduced to you. On September 4th, the Peony Awards • Global Cultural and Creative Design Competition (Luoyang) was officially launched. Tencent selected some of the entries from tens of thousands of “all-people-created” entries to produce Chengwen Travel Products and exhibited them at the Expo. 

Polishing cultural business cards, calling for cultural brands, inspiring tourism enthusiasm, and retaining memories of the ancient capital... This literary expo event has become a window to showcase the city's rich cultural heritage and the ancient and modern style.

The beauty of the covenant: the special products are "competing"

"Luoyang has more and more international style!" At the fair, you can always hear such an evaluation.

This year's Expo has specially set up the “Belt and Road” international and Hong Kong, Macao and Taiwan Pavilions with an exhibition area of about 10,000 square meters. It has gathered merchants from 37 countries and regions including Malaysia, Thailand, Egypt, Germany, Australia, South Korea and Ghana. Malaysian bird's nest, German kitchen utensils, Thai essential oils, Egyptian turquoise, Sri Lankan Ceylon black tea, Mali's African drums, Indian yellow sandalwood furniture, Korean pottery and other unique products, cultures around the world This collision, blending.

"In addition to the special products of 'Hao Tao' abroad, it is more important to understand the culture of many different countries, such as how the papyrus paintings in Egypt are made, and what are the characteristics of Pakistani crafts." Virtual this trip."

Through the holding of the Central Plains Cultural Tourism Industry Expo, the city has strengthened cultural exchanges between China and foreign countries, enhanced the international level of the exhibition, and constantly “overweighted” the international influence of the city. Malaysia is the guest country of this year's “Belt and Road” international and Hong Kong, Macao and Taiwan pavilions, and organized more than 20 companies to participate in Luoyang, which is twice the number of exhibitors last year. “We are attracted by the warm and hospitable people of Luoyang and are attracted by the international and professional exhibition platform here,” said Cai Baoqiang, president of the Malaysian “Belt and Road” committee.

“The Central Plains Cultural Tourism Industry Expo is a very influential event. 70% of the foreign investors who participated in the conference last year participated again this year. They hope to use this as a platform to spread the economic and cultural exchanges.” The person in charge of the “Belt and Road” International and Hong Kong, Macao and Taiwan Pavilion said.

Exchange and mutual learning: creative opportunities "double harvest"

“Art is the same. Visiting each piece will inspire new creative inspiration,” said Wang Yanjun, a successor of the Song Dynasty porcelain engraving technique. During the exhibition, he took the time to visit the outstanding works of other craftsmen, and also found Korean ceramic masters to carry out in-depth exchanges and get a lot of creative “sparks”.

In addition to displaying itself, many exhibitors in the city and even in the Central Plains also use the Expo platform to “learn” the featured exhibitors from all over the world, and realize the creative “big harvest” in the mind and exchange; In the sales transaction, broadening channels and other aspects have achieved a lot of results:

At the Luoyang Cultural Tourism Industry Investment Cooperation Fair held during the Expo, 10 projects were signed on site, with a total investment of 12.253 billion yuan, covering the cultural and tourism complex, ecological sightseeing tourism, leisure sports, research, Kangyang, Wenchuang. In the “One Belt and One Road” International Buyers Cooperation Fair, buyers from 28 countries and regions including Egypt, Turkey and Malaysia negotiated with more than 100 cultural tourism enterprises in the Central Plains region. There are 31 cooperation agreements with a total amount of US$470 million, which has established an important platform for the Central Plains to deepen exchanges and cooperation with countries around the world. It has played a concerto for the integration of culture, travel, civilization and culture.

2019 Second Central Plains Culture

The tourism industry fair has ended.

But it’s wonderful,

Looking forward to meeting us again in 2020!