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来了!第三届韩国(山东)进口商品博览会!
专栏:展会动态
发布日期:2023-05-31
阅读量:1225
作者:广东跨采
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韩国 (山东)进口商品博览会 (以下简称“韩博会” 作为山东省内首个针对韩国市场的进口主题展,是集中展示山东对韩合作优势及成果的重要舞台。

韩国 (山东)进口商品博览会 (以下简称“韩博会” 作为山东省内首个针对韩国市场的进口主题展,是集中展示山东对韩合作优势及成果的重要舞台。

韩博会以“立足威海、携手韩国、面向亚太、辐射全球”为目标,以“国际化、市场化.专业化、品牌化”为导向,深化对韩合作优势巩固山东-韩国经贸合作新平台、新高地,拓展全球各领域合作,将汇聚中韩及其它国家的优质资源,助力内外需体系优化衔接,满足国内消费者多元化需求,在构建“双循环”新发展格局中育新机、开新局。


The Korea (Shandong) Import Expo (hereinafter referred to as the "Korea Expo") is the first import themed exhibition targeting the Korean market in Shandong Province, and is an important stage to showcase the advantages and achievements of Shandong's cooperation with South Korea.

The Korea Expo aims to "establish a foothold in Weihai, join hands with South Korea, face the Asia Pacific, and radiate globally", guided by "internationalization, marketization, specialization, and branding", deepen cooperation advantages with South Korea, consolidate new platforms and highlands of Shandong South Korea economic and trade cooperation, expand global cooperation in various fields, gather high-quality resources from China, South Korea, and other countries, assist in optimizing the connection of domestic and foreign demand systems, and meet the diversified needs of domestic consumers, Cultivate new opportunities and open up new opportunities in building a new development pattern of "dual circulation".




时间地点
展会时间: 2023年7月28日至8月1日
展会地点: 威海国际经贸交流中心


Exhibition time: July 28th to August 1st, 2023
Exhibition location: Weihai International Economic and Trade Exchange Center


组织机构
主办单位
威海市人民政府
山东省商务厅
大韩民国驻青岛总领事馆
承办单位
威海市商务局
威海市外事办公室
威海经济技术开发区管委会
Organizer
Weihai Municipal People's Government
Shandong Provincial Department of Commerce
Consulate General of the Republic of Korea in Qingdao
Undertaking unit
Weihai Municipal Bureau of Commerce
Weihai Foreign Affairs Office
Weihai Economic and Technological Development Zone Management Committee


展示内容
01

展会规模 Exhibition scale 


计划展出面积 4.5 万平方米,设置国际标准展位 2000 个。

Theplanned exhibition area is 45000 square meters, with 2000 international standard booths set up.
02

展区划分及展品





Exhibition area division and exhibits

01
中韩成果区


由韩国国家馆、韩国地方城市代表、韩国驻华机构、世界 500 强企业、“精致威海在路上”、中韩创新大赛成果展、医疗器械创新创业共同体成果展等主题展区组成。

主要展品:电子消费品、智能装备、汽车装备及配件、医疗器械等。


China South Korea Achievement Zone:
It is composed of theme exhibition areas such as the South Korean National Pavilion, representatives of local cities in South Korea, South Korean institutions in China, Fortune 500 enterprises, "Exquisite Weihai on the Road", the China South Korea Innovation Competition Achievement Exhibition, and the Medical Device Innovation and Entrepreneurship Community Achievement Exhibition. 
Main exhibits: consumer electronics, intelligent equipment, automotive equipment and accessories, medical equipment, etc.
02
跨境主题区


由山东省跨境电商综试区、跨境电商平台企业、跨境直购体验、跨境电商产业链等主题展区组成,拟设置跨境电商选品汇活动区、采购对接活动区。

主要展品:跨境电商快消品、日用消费品、化妆品等。


Cross border theme area:
Composedof themed exhibition areas such as Shandong Province Cross border E-commerce Comprehensive Pilot Zone, Cross border E-commerce Platform Enterprises, Cross border Direct Purchase Experience, Cross border E-commerce Industry Chain, etc., it is planned to set up a Cross border E-commerce Product Selection and Procurement Matching Activity Area. 
Main exhibits:cross-border e-commerce fast moving consumer goods, daily consumer goods, cosmetics, etc.
03
国际交流区


由“一带一路”发展十周年、台港澳区域、RCEP 区域、非洲和上合组织等境外国家(地区)市场主题展区组成,拟设置国际文化展演活动区、采购对接活动区。

主要展品:服装服饰、装饰礼品、家居用品、母婴用品、日用洗化用品等。


international exchange:
It is composed of theme exhibition areas for overseas countries (regions) such as the 10th anniversary of the development of the "the Belt and Road", Taiwan, Hong Kong and Macao, RCEP, Africa and the SCO. It is proposed to set up international cultural exhibition activity areas and procurement docking activity areas.
Main exhibits: clothing and clothing, decorative gifts, household items, mother and baby products, daily toiletries, etc.


04
地方品牌区


由国内各地特色地标产品及品牌、预制菜、韩品集散地、非遗及老字号、沿黄河流域高质量发展、威海文旅等主题展区构成,拟设置“寻味威海”特色美食展示品鉴区、采购对接活动区。

主要展品:地方特色食品、休闲食品、预制菜、酒水饮料、功能性健康食品、食品加工及包装、文旅产品等。


Local brand area:
Composed of themed exhibition areas such as distinctive landmark products and brands from various regions in China, prefabricated dishes, Korean food distribution centers, intangible cultural heritage and time-honored brands, high-quality development along the Yellow River Basin, and Weihai cultural tourism, it is planned to set up a "Tasting Weihai" specialty food display and tasting area, as well as a procurement docking activity area. 
Main exhibits: local specialty food, leisure food, pre made dishes, alcoholic beverages, functional health food, food processing and packaging, cultural and tourism products, etc
05
会展廊设立服务中心、便民中心、企业广告服务宣传区域。

Set up service centers, convenience centers, and corporate advertising service promotion areas in the exhibition hall.



同期活动

Concurrent Events







系列主题活动 Series of themed activities

01
联商网大会

聚焦威海特色元素,围绕扩大海洋预制菜、韩日商品集散地的品牌影响力,开展宣传推介、采购对接、贸易治谈、实地观摩等活动。

02
第六届中韩创新大赛颁奖仪式

聚焦中韩创新合作孵化成果,推动山东对韩科技交流合作重点活动-第六届中韩创新大赛同期举办,促进科创类项目在威海落地生根,打造绿色低碳高质量发展新动力。

01 Lianshang Network Conference
Focusing on the unique elements of Weihai, we will carry out activities such as promotion, procurement coordination, trade negotiations, and on-site observation to expand the brand influence of ocean prefabricated dishes and Korean Japanese commodity distribution centers.

02 6th China South Korea Innovation Competition Award Ceremony
Focusing on the incubation results of innovation cooperation between China and South Korea, we will promote the key activity of scientific and technological exchange and cooperation between Shandong and South Korea - the 6th China South Korea Innovation Competition will be held at the same time, promoting scientific and technological innovation projects to take root in Weihai, and creating a new driving force for green, low-carbon, and high-quality development.






韩博会系列活动 Korean Expo Series Activities

01
采购对接活动

设立线上线下采购对接专区,线下将在场馆内设置采购对接区域,分场次分类别开展精准对接活动。

02
海洋食品预制菜品鉴会活动

为推进全省预制菜高质量发展,做优做强威海预制菜产业,提高农产品加工增值水平,加快推进威海预制菜产业高质量发展,结合区域特色优势,组织开展预制菜选品和美食品鉴活动,扩大威海预制菜的影响力,提升市场核心竞争力。

03
跨境电商选品汇

聚焦助力精选优品拓市场,搭建选品会平台,采取推介与集中展示体验模式并行,设置专门的业务治谈区,为采购商与参展商搭建供采新通道。

04
韩品网红直播带货活动

打造网红直播带货专区,邀请第三方公司参与合作。以“1+N”形式开展,1即在展馆打造集中直播区,邀请网红大V直播带货,N即鼓励参展商在各自展区开展直播活动。

05
嘉年华系列活动

美食文化品鉴、音乐节、各国风情文化展演等。

01 Procurement docking activity
Establish a dedicated area for online and offline procurement coordination. Offline procurement coordination areas will be set up within the venue, and precise coordination activities will be carried out by venue classification.
02 Marine Food Prefabricated Dishes Appreciation Event
In order to promote the high-quality development of pre made dishes in the province, optimize and strengthen the pre made dish industry in Weihai, improve the value-added level of agricultural product processing, accelerate the high-quality development of the pre made dish industry in Weihai, combine regional characteristics and advantages, organize and carry out pre made dish selection and food tasting activities, expand the influence of pre made dishes in Weihai, and enhance the core competitiveness of the market.
03 Cross border e-commerce product selection summary
Focusing on helping select high-quality products expand the market, building a selection fair platform, adopting a parallel promotion and centralized display experience mode, setting up a dedicated business negotiation area, and building a new supply and procurement channel for buyers and exhibitors.
04 Korean online celebrity live streaming sales activity
Create a popular live streaming sales zone and invite third-party companies to participate in cooperation. To be carried out in the form of "1+N", 1 is to create a centralized live streaming area in the exhibition hall, invite internet celebrities to live stream their products, and N is to encourage exhibitors to carry out live streaming activities in their respective exhibition areas.
05 Carnival Series Activities
Food and cultural appreciation, music festivals, and cultural exhibitions of various countries.




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