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2018China (Xiaogan) International Elderly Health Industry Expo
专栏:自主品牌展会-EldExpo老博会
发布日期:2019-10-15
阅读量:132
作者:广东跨采
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2018 The 2nd China (Xiaogan) International Elderly Health Industry Expo (“EldExpo(Xiaogan)”) was successfully held in Xiaogan East Station Square from November 2nd to 4th, 2018.

Time: November 02, 2018

Venue: 1st Floor, Xiaogan East Station Square

Popularity:

195 exhibiting companies; 75,000 domestic and foreign audiences

 

Review:

The 2018 Second China (Xiaogan) International Elderly Health Industry Expo (hereinafter referred to as “EldExpo(Xiaogan)”) jointly sponsored by Xiaogan Municipal People's Government, Hubei Disabled Persons' Federation, and Hubei Provincial Office of Ageing, in November 2018 It was successfully held in Xiaogan East Station Square from 2nd to 4th. As the second comprehensive health exhibition for the elderly in the name of the government, this year's exhibition will focus on the advantages and achievements of Xiaogan City's development of the old-age health industry with the cultural resources of Xiaogan, and build the old-age enterprises. The broad exchange and cooperation platform has improved the overall scale and grade, and has received attention and praise from all walks of life.

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First, the exhibition overview

1. Exhibition date: November 2nd - 4th, 2018

2. Exhibition Venue: Xiaogan East Station Square

3. Exhibition total exhibition area: 15,000 square meters

4. Number of booths: 440 booths

5. Number of exhibitors: 195 companies

6. Exhibition area setting: The seven characteristic exhibition areas are Xiaoxiao Culture, Smart Pension, Medical Devices and Rehabilitation Aids, Local Brands, International Brands, Geriatric Foods and Medicines and Theme Activities.

7. Number of visitors: 75,000 people, including nearly 10,000 professional visitors.

8. The effect of the exhibition transaction: The on-site sales amount of this exhibition was 4.2 million yuan, and the contract amount of the intention contract amounted to 23 million yuan and the project of 125 million yuan was signed.

9. Concurrent activities: 26 opening ceremonies, summit forums, project promotion and lectures, and 30 cultural programs.

10. Distribute publicity materials and gifts: 20,000 visit guides, 100,000 coupon coupons, 2000 conferences, 3000 umbrellas, and 5,000 shopping carts.

    

Second, the exhibition's effectiveness and highlights

(1) The exhibition has achieved remarkable results, attracting nearly 10,000 professional visitors to visit and purchase.

The exhibition area of Xiaoxiao Old Expo is 15,000 square meters, and a total of 440 booths are planned. Hubei Disabled Persons' Federation, China Life Insurance, Guangdong Linqi, Shun Kangda Medical, Yipin Leshan, Shengkang Group, Guangdong Muai, Kangshen Medical, Jiahuixinhe, Dongzhiyun Bio, Kangdao Tengda, Jiyu Bio, Yikal Medical, Lapp Medical, etc. More than ten from Germany, Japan, Thailand, Australia, Singapore, Pakistan, Turkey, India, Hong Kong, Taiwan, etc. National and regional 195 old-age brand enterprises participated in the exhibition, attracting 75,000 person-times exhibitions, cities, prefectures and cities in Guangdong, Henan and Hubei provinces, and the county and city districts of Xiaogan City, the old age, the disabled, the health, the civil affairs system and the old-age institutions, welfare homes Nearly 10,000 professional visitors from hospitals and hospitals visited the exhibition.

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(2) The city's advantage in the filial culture exhibition area is outstanding, and the display content is rich and the theme is clear.

As the main image of the old fair, Xiaogan Culture Exhibition Center focuses on the strategic goal of creating a Chinese filial cultural city under the filial piety. The Propaganda Department of the Municipal Party Committee, the Municipal Youth Office, the Municipal Disabled Persons' Federation, the Civil Affairs Bureau, and the Municipal Health Planning Commission are involved in the old Huihui. Policy measures and achievements, filial piety angels, top ten filial sons, etc.

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(3) The exhibition activities are rich and varied, and the brand effect is continuously improved. In order to improve the grade and gold content of the exhibition, during the exhibition, organize the opening ceremony of the exhibition, the “Healthy Chinese Happiness and Xiaogan” International Pension Industry Forum, the International Geriatric Rehabilitation and Medical Support Forum, the Senior Literature and Art Competition, etc., and invite domestic and foreign leaders, guests and professional scholars. We will closely focus on the opportunities and challenges of the old industry and old-age services in the context of the “Great Health Strategy”, how to build a pension, filial piety, respect for the elderly and the social environment for communication and promotion, and have received good results.

(1) The opening ceremony of the exhibition will be held on the morning of November 2.

On the morning of the 2nd, the opening ceremony of the old fair was held at Xiaogan East Station Square. Dang Junwu, deputy director of the China Center for Aging Science, Mao Jiandong, deputy director of the Hubei Disabled Persons' Federation, Peng Wenjie, deputy director of the Hubei Provincial Office of Ageing, and Hou Chun, deputy general secretary and deputy general manager of the State Grid Hubei Electric Power Co., Ltd.; city leaders Zhou Xianlai, Deng Daowei, Yang Junan, Zhang Zhimin, Wu Rongchu; and representatives from Guangdong, Henan and Hubei provinces, cities and prefectures, Xiaogan City, old and middle-aged, disabled, health, civil affairs and other departments, pension service agencies, relevant social organizations and representatives of exhibitors Attending the opening ceremony.

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(2) On the morning of November 2nd, the “Healthy Chinese Happiness and Xiaogan” International Pension Industry Forum was held. The exhibition forum has high specifications and a strong guest lineup. Zhang Zhimin, deputy mayor of the Xiaogan Municipal People's Government, delivered a welcome speech. Peng Wenjie, deputy director of the Hubei Provincial Office for Ageing, delivered a speech. Party Secretary of the China Center for Aging Science, Party Secretary Jun, Leu Kottman, Chief Lecturer of the German Jiu Rui De, Dean of the Chinese Cultural Institute of Hubei Vocational College, Professor Tian Shouyong, President of Butterfly and Technology China, Li Wei, and Prime Minister Liu Lili of China Life Xiaogan Branch He gave a speech and jointly explored the use of filial cultural resources to promote the healthy development of the pension industry.

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(3) The International Forum on Rehabilitation and Health Care for the Elderly was held on the morning of November 3. With the theme of rehabilitation for the elderly, this forum invites domestic and foreign industry experts to give special speeches to promote the development of the old-age health industry. Lu Yanping, deputy director of the Xiaogan Municipal Health Planning Commission, delivered a speech at the meeting. Tian Lun Rehabilitation Minister of China-Japan Kangyang Integration Promotion Department Shibata Lenshi, Henan Rehabilitation Medical Association Operational Therapy Group Member Peng Yuzhong, Xiaogan Central Hospital Vice President Liu Xiaoan The keynote speech of the general manager of Wuhan Shoutang Hall.

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(4) The award ceremony of the old fair was held on the afternoon of November 3. The Leading Group of the Xiao Culture Tourism Festival decided to commend and encourage the units and exhibitors who strongly supported and cooperated with the Xiaoxiao Old Expo. Zhu Shenghua, deputy secretary-general of Xiaogan Municipal People's Government, Zhan Weifeng, deputy director of the Municipal Propaganda Department, Liu Gaogang, director of the Municipal Office of Ageing, Lu Yanping, deputy director of the Municipal Health Planning Commission, and Zhang Jinbang, vice chairman of the Municipal Disabled Persons' Federation, awarded special contributions to the winners and enterprises respectively. Awards, outstanding organization awards, brand pension institutions, brand health care projects, brand love companies and outstanding brand companies.

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(5) The literary and art competitions are wonderful, and the healthy and healthy life of the elderly is fully demonstrated. During the exhibition, an elderly literary and art group of nearly 500 people organized a literary and art competition on the spot. The healthy and spiritual life of the elderly was fully demonstrated, and at the same time, the sense of participation and happiness of the elderly friends was enhanced.

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(IV) On the afternoon of November 2, an innovative grand project for the release of old projects and a signing ceremony for strategic cooperation were held. On the scene, there are projects such as China Retirement Center, Quanshuizhai International Health City, Xiaotian New Era Kangyang Town, Ai Xin Nursing Home and Zhonghua Jinglao-96580 Home Care Service Platform. Leshan, Huazheng Retirement, Yanus Network, Wuhan Dongzhiyun, Shun Kangda Medical, Mutual Health, Linqi Pension, and other related business planning, platform construction and design and production of suitable products for the project Fang and the purchaser accurately search for strategic partners on the spot, and sign the industrial strategic cooperation signing, project strategic cooperation signing and product purchase intention cooperation signing on the spot.

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(4) The exhibition was focused by the media, and the social influence and attention increased. Xiaogan Old Expo is a key activity of the Xiao Culture Tourism Festival, because many elderly health products with high technological content and high intelligence level have been reported by the news media. During the exhibition, dozens of professional and high-end media such as Wuhan Evening News, Xiaogan Daily, Xiaogan Evening News, Xiaogan TV, Hubei Radio, Xiaogan Radio, Xiaogan Portal, Xiaogan, People.com and Tencent. Smile the world, Xiaogan on the cloud, release of Xiaogan, etc. The media has in-depth coverage and special propaganda on the highlights of the theme, exhibition activities, exhibitors, on-site trends, social effects, and industry influences. Through the media coverage and the audience's word of mouth, the communication and influence of the exhibition have been improved, and the brand effect and social influence of the exhibition have been enhanced.

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